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Airport transfer prices explained: what a £45 quote leaves out, and what our fixed price includes

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A £45 airport transfer does not cover the airport charge, the waiting or the drive back. Here is what a real price contains, and why ours is fixed before you book.

British Airways aircraft landing at Heathrow Airport, London airport transfer pricing
Every Heathrow pick-up carries airport charges and waiting time before the driver earns a penny. Photo: Pexels.

Short answer: a real airport transfer costs more than £45 to run, so a £45 quote is either missing something or is not going to be honoured. Our price is higher than the cheapest number you will find, and it is fixed, complete and quoted before you book. This page shows exactly what goes into it.

The sums behind a £45 quote

Take a Heathrow to central London run quoted at £45, a number that still appears in adverts and on comparison sites. Before the driver earns anything the operator has to pay:

CostTypical amountWhy it is there
Heathrow terminal drop-off or pick-up£6 to £7 per visit (10-minute limit), more if the driver has to park to meet youCharged by the airport, not the driver
Waiting for a late flight or slow baggageoften 30 to 60 minutes, roughly £10 or more of driver timeFlights are late; cheap quotes assume they are not
Empty return leg£10 to £12 of fuel and timeThe car usually goes back without a fare
VAT20% of the fare for many operators since January 2026Now applies to the full fare for most private hire operators

What is left, about £16 before VAT, has to cover fuel, insurance, the vehicle and the driver's pay for two or three hours of work. It does not add up, which is why the £45 job becomes a £45 job plus "waiting", plus "parking", plus "airport fee" on the day, or simply does not turn up.

What our fixed price includes

Why a 4am run and a 5pm run are not priced the same

Time of day does change what a journey costs to run, and we would rather show it than hide it. Weekday journeys into central London between 07:00 and 10:00, and out of it between 16:00 and 19:00, take up to twice as long and carry a modest uplift; Friday and weekend mornings are busier around the airports and carry a similar one. It is built into the quote on the booking page the moment you enter your date and time, so what you see is final. Off-peak, including the middle of the night, there is no uplift at all. If your flight time is flexible, our guide to London's midweek rush hour shows the cheapest and fastest windows.

How to compare quotes properly

  1. Ask whether waiting time, airport fees, parking and VAT are included. If the answer is vague, they are not.
  2. Ask what happens if the flight is two hours late. The honest answer is either "we track it and wait" or "there is a charge"; a £45 operator cannot afford the first.
  3. Ask for the price in writing before you pay a deposit. A range is not a price.
  4. Check the price is per vehicle, and that the vehicle actually fits your luggage.
Our promise: the price on your confirmation is the price you pay. If a driver ever asks for more on the day for waiting, parking or an airport fee, tell us and we refund it.

Frequently asked questions

Why is your airport transfer more than the £45 quotes I see online?

Because £45 rarely covers the job. Heathrow's terminal drop-off charge alone is £6 to £7, the driver waits unpaid if your flight is late, and the car often returns empty. A £45 quote usually means a surcharge later, a driver who leaves when the meter of patience runs out, or a firm that will not be around next year. Our price includes all of it, fixed before you book.

What is included in the fixed price?

The vehicle for your party, meet and greet in the arrivals hall with a name board, flight tracking, 60 minutes of free waiting after your flight lands, airport drop-off and pick-up charges, parking, tolls and the London congestion charge where they apply, and VAT. There is no night, weekend or holiday surcharge and no surge pricing.

Do you charge more at 4am or 5pm?

Weekday peak hours into and out of central London carry a modest uplift that is already in the quote you see; nothing is added afterwards. There is no night surcharge: a 4am airport run costs the same as a 1pm one.

Is the price per person or per car?

Per car. A saloon carries up to four passengers with two large cases; larger vehicles are priced for the whole group, so the per-head cost falls as the party grows.

Can the price change on the day?

Only if you change the job: a different address, an extra stop, or waiting well beyond the free hour. Traffic, weather, a late flight or a busy night never change the price.

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